Introduction to Audience Segmentation in Email Marketing
Introduction to Audience Segmentation
Audience segmentation is the process of dividing email subscribers into smaller groups based on characteristics such as behavior, interests, or demographics. This allows marketers to send highly relevant messages to specific audiences.
Benefits of Segmentation
- Higher open rates
- Improved click-through rates
- Better customer experience
Segmented email campaigns perform significantly better than generic email blasts.
