Understanding the Google Local Pack

Advanced Search Engine Optimization SEO Certification Program 6 min min read Updated: Mar 08, 2026 Intermediate
Understanding the Google Local Pack
Intermediate Topic 3 of 10

Google Local Pack

The Local Pack displays the top three local businesses for a search query.

Ranking Factors

  • Relevance
  • Distance
  • Prominence

Optimizing for these factors improves local rankings.

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