Understanding Marketing KPIs: Advanced Social Media Certification Program Guide (2026) | Edugators

Understanding Marketing KPIs in Advanced Social Media Certification Program

Intermediate Topic 2 of 10

Marketing KPIs

Key Performance Indicators (KPIs) are measurable values used to evaluate the effectiveness of marketing campaigns.

Common Marketing KPIs

Click-through rate (CTR)
Conversion rate
Customer acquisition cost

Tracking the right KPIs helps marketers make informed decisions.

Introduction to Marketing Analytics Understanding Marketing Attribution Models

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