Types of Influencers and Creator Categories
Types of Influencers
Influencers are categorized based on their audience size and reach.
Common Categories
- Nano influencers (1K–10K followers)
- Micro influencers (10K–100K followers)
- Macro influencers (100K–1M followers)
- Mega influencers (1M+ followers)
Micro influencers often deliver higher engagement rates compared to larger influencers.
