Introduction to Social Commerce
Introduction to Social Commerce
Social commerce refers to the process of selling products directly through social media platforms such as Instagram, Facebook, TikTok, and Pinterest. Instead of redirecting users to external websites, social commerce enables customers to discover and purchase products within the social platform itself.
Benefits of Social Commerce
- Faster purchasing experience
- Higher engagement and product discovery
- Seamless mobile shopping
Brands increasingly use social commerce to shorten the customer journey and increase conversions.
