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Course Description
The promotion of products, brands and services through various forms of digital channels is called digital marketing. It is different from traditional marketing in that it involves the use of methods and channels that help an organisation to analyse marketing campaigns.
Be an expert in Digital Marketing. Edugators Digital Marketing Training Course includes Digital marketing fundamentals, SEO and Google Analytics to help you give a distinct advantage when it comes to Digital Marketing. This course shall prepare you with various optimization techniques, PPC, Social Media Marketing, Content marketing techniques, Mobile Marketing, Video Marketing and Google Analytics tool.
Who should go for this training?
Anyone who is looking to further his or her career in digital marketing should take this digital marketing course, especially those seeking leadership positions should take this Digital Marketing Training course.
Requirements
Computer or laptop or Smartphone with Highspeed Internet Connection
There are no prerequisites for taking up this Digital Marketing Training Course. Anyone with an interest in the marketing domain can take this course.
Course Syllabus
- Introduction to online Digital Marketing
- Importance of Digital Marketing
- How does Internet Marketing work?
- Traditional Vs. Digital Marketing
- The significance of Online Marketing in real world
- Increasing visibility
- Visitors’ engagement
- Bringing targeted traffic
- Lead Generation
- Converting Leads
- Performance evaluation
- Question-Answer Session
- Market research
- Keyword research and analysis
- SWOT analysis of a website
- Types of keywords
- Tools used for keyword research
- Localized keyword research
- Competitor website analysis
- Choosing right keywords to the project
- Question-Answer Session
- Web Platform
- Landing Pages
- Keyword Mapping
Introduction to Search Engine Optimization
- How does Search Engine work?
- SEO fundamentals & concepts
- Search Engine Results Page (SERP)
- Google Processing
Onpage Optimization
- Domain selection
- Hosting selection
- Meta data optimization
- URL optimization
- Internal linking
- 301 Redirection
- 404 error pages
- Canonical implementation
- H1, H2, H3 tags optimization
- Image optimization
- Optimize SEO content
- Check for copyscape content
- Landing Page optimization
- No-Follow and Do-Follow
- Indexing and Caching
- Creating XML Sitemap
- Creating Robot.txt
- HTML validation using W3C
- Google webmaster tool & website
- Seo tools and online softwere
Off Page Optimization
- Link building tips & techniques
- Difference between White Hat and Black Hat SEO
- Alexa Rank, domain, authority, backlinks
- Do’s & don’ts in link building
- Link acquisition techniques
- Directory submission
- Social bookmarking submission
- Search engine submission
- Web 2.0 submission
- Article submission
- Press release submission
- Forum submission
- PPT submission
- PDF submission
- Classified submission
- Business listing
- Blog commenting
SEO Updates and Analysis
- Google Panda, Penguin, Hummingbird algorithms
- How to recover your website from Google penalties
- Webmaster and analytics tools
- Competitor website analysis and backlinks building
- SEO tools for website analysis and optimization
- Backlinks tracking, monitoring and reporting
- Question-Answer Session
- Google places optimization
- NAP (Name Address Place)
- Citations
- Using H card
- Local SEO
- Question-Answer Session
Google Adwords
- Introduction to online advertising and adwords
- Adwords account and compaign basics
- Adwords Targeting and Placement
- Adwords Bidding and Budgeting
- PPC Basic
- Adwords Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Stragies
- Search Network
- Display network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring and Conversion Tracking
- Reports
- Question-Answer Session
Social Media Optimization (SMO)
- Introduction to Social media networks
- Types of social media websites
- Social Media Optimization concepts
- Facebook Page, Google+, LinkedIn, YouTube, Pinterest
- Instagram Optimization
- Hashtags and Mentions
- Image optimization and networking
- Mico Blogs for Businesses
Facebook Optimization
- Fan page Vs Profile Vs Group
- Creating Facebook Page for Business
- Increasing fans and doing marketing
- Connecting Apps with Fan pages
- Facebook Analytics
- Using third party applications on Facebook
- Data based management and lead generation
- Facebook Advertising and its types in detail
- Art of user engagement and Edgerank concepts
- Creating advertising campaigns,
- payment modes
- CPC Vs. CPM Vs. CPA
- Conversion tracking
- Power editor tool for advertising
- Question-Answer Session
Twitter Optimization
- Introduction to Twitter
- Creating strong profiles on Twitter
- Followers, ReTweets, Clicks,
- Conversions, Hashtags
- Product brand promotion and activities
- How to measure the influence?
- App installs and engagement
- Advertising on Twitter
- Case studies
- Tools used to twitter marketing
- Conversion tracking and reporting
LinkedIn Optimization
- What is LinkedIn?
- Individual profile Vs. Company profile
- Database management and lead generation
- Branding on LinkedIn
- Marketing on LinkedIn groups
- LinkedIn advertising
- Increasing ROI through LinkedIn ads
- Conversion tracking and reporting
Youtube Optimization
- Channel creation
- In display ads
- In stream ads
- Video app install promotion
- Video shopping promotion
- Question-Answer Session
Pinterest Optimization
- What is Pinterest?
- How brands use Pinterest
- Creating a Pinterest Account
- Customizing the Profile
- Pinterest Strategy
- Boards in Pinterest
- Pins and Links
- Generating Engagements
- Using InfoGraphics
- Integrating Pinterest in Site
- Engagement Metrics for Pins
- Pinterest Analytics
- Question-Answer Session
- Introduction to social media marketing
- Understanding the past and present
- How Social Media influences marketing strategies?
- What is viral marketing and its, significance in the present world?
Facebook Advertising
- What is Facebook Advertising
- Types of Promotions
- Audience Targeting
- Advanced Audience Targeting
- Bidding Strategies
- Ad Formats
- Ad Dimensions and Rules
- Remarketing Strategy
- Conversion Tracking
- Question-Answer Session
Twitter Ads
- Twitter Analytics
- Twitter Advertising
- Types of Campaigns
- Audience Targeting
- Bidding Strategies
- Reporting
LinkedIn Ads
- Creating company page
- Customization of page
- Types of Campaigns
- Posting in LinkedIn Page
- Audience Targeting
- Bidding Strategies
- Advertising in LinkedIn
- Question-Answer Session
- Getting started with Google Analytics
- Navigating Google Analytics
- Traffic Sources
- Content
- Visitors
- Goals & eCommerce
- Actionable Insights and the Big Picture
- Live Data
- Demographics
- Question-Answer Session
- Introduction to Blogs
- Setting up your own blog
- The importance of SEOs
- Content curation & the art of content planning
- Creating a compelling personality for your content
- How to monetize your blog
- Question-Answer Session
- Importance of mobile marketing in the current scenario
- Fundaments of mobile marketing
- Forms of mobile marketing
- Geo-targeting campaigns for mobile users
- Measuring and managing campaign
- App & Web - Mobile advertising
- Content marketing
- Mobile targeting and segmentation
- SMS marketing
- Case Studies on App advertising
- Question-Answer Session
- Importance of video marketing
- Understanding video campaigns
- YouTube marketing (Video Ads)
- Types of YouTube Ads
- In-display and In-stream ads
- Using YouTube for business
- Developing YouTube marketing strategies
- Video Ad groups
- Targeting options
- Understanding bid strategies
- Bringing visitors to your website through YouTube videos
- Question-Answer Session
Nagmani Solanki
Digital Marketing
Edugators platform is the best place to learn live classes, and live projects by which you can understand easily and have excellent customer service.
Saurabh Arya
Full Stack Developer
It was a very good experience. Edugators and the instructor worked with us through the whole process to ensure we received the best training solution for our needs.
Praveen Madhukar
Web Design
I would definitely recommend taking courses from Edugators. The instructors are very knowledgeable, receptive to questions and willing to go out of the way to help you.
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