What is Conversion Tracking

Digital Marketing 6 min min read Updated: Mar 08, 2026 Beginner
Progress 2 / 10
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What is Conversion Tracking
Beginner Topic 2 of 10

What is Conversion Tracking?

Conversion tracking is the process of measuring when a user completes a desired action on a website.

Examples of Conversions

  • Purchasing a product
  • Submitting a contact form
  • Downloading an ebook
  • Signing up for a newsletter

Tracking conversions helps marketers understand which campaigns generate results.

Introduction to Marketing Analytics Introduction to Google Analytics

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