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Overview

Course Description

A business is just a business but branding it adds credibility and makes its recognition in sub domain. These days business houses understand the value of digital world how impressive fruitful it can be for their future, Strategic digital marketing is considered as a necessary element of business operations. to develop a brand including advertising, customer service, promotional merchandise, and logo kind elements work together to create one unique attention-grabbing professional profile, every business needs digital marketing for their optimum growth and needs a digital marketer expert professional to ensure to define a clear marketing strategy plan, stay fresh and continually prove the value of strategic marketing to the organization's business objectives. Boost your marketing skills and help drive better results for your company and gain new perspectives, insights and skills to set brand recognition with Edugators.

Who should go for this training?

The Digital Strategy for Brand Marketing course is ideal for professionals in any organizational role who wish to learn the fundamentals of brand marketing and pursue a career in this booming field.

Requirements

  • Computer or laptop or Smartphone with Highspeed Internet Connection

  • There are no prerequisites for taking up this Digital Strategy for Brand Marketing course. Anyone with an interest in the marketing domain can take this course.

Course Syllabus

  • Brand Marketing in the Digital Era
  • Branding and Marketing Overview
  • Marketing- Then and Now
  • What Differentiates Marketing from Branding
  • Roles and Responsibilities of the Modern Brand Manager
  • Career Prospects for brand marketing
  • Brand Strategy
  • Brand Values
  • Brand Vision and Mission
  • Brand Objectives
  • Brand Promise
  • Brand- As a Product or an Asset
  • How Digital Is Revolutionizing Branding
  • Digital Transformation Roadmap
  • How to Build a Brand from Scratch
  • Research Your Target Audience
  • Identify Your Core Values
  • Choose Business Name
  • Define Your Branding Attributes
  • Write a Slogan That Aligns with Your Mission
  • Design Your Logo
  • Apply and Evolve Your Branding
  • Branding KPIs
  • Brands within a Brand
  • Types of Multi-Brand Strategies
  • Question-Answer Session
  • Digital Consumer and Customer-Based Brand Equity
  • Customer-Based Brand Equity Model (CBBE)
  • Step One: Brand Salience
  • Step Two: Performance and Imagery
  • Step Three: Judgement and Feelings
  • Step Four - Resonance
  • Consumer Journey vs. Brand Loyalty
  • Nurturing Brand Value Proposition
  • Merging and Morphing Channels
  • Uncovering Audience Attributes through Data Signals
  • ypes of Data Signals
  • Brand Signals
  • Why Brands Fail
  • Question-Answer Session
  • Nurturing the Brand
  • Developing Brand Guidelines
  • Finding Inspiration
  • Brand Story
  • Developing Logos
  • Choosing the Right Color
  • Right Typography
  • Choosing the Right Imagery
  • Adding Specific Sections
  • Different Types of Campaigns: Acquisition
  • Different Types of Campaigns: Monetization
  • Different Types of Campaigns: Engagement
  • Digital Marketing Trifecta
  • Owned Media
  • Paid Media
  • Earned Media
  • Demystifying Medium, Channel, and Platform
  • Campaign Planning
  • Barriers to Brand Development
  • Question-Answer Session
  • Social Media
  • Facebook and Facebook Pages
  • Facebook Groups
  • Facebook Messenger
  • Facebook Live
  • Facebook Ads
  • Instagram
  • Snapchat
  • Twitter
  • Pinterest
  • Online Videos
  • YouTube Channel and Advertising
  • Digital Drivers: Search
  • Display Ads
  • Retargeting
  • Influencer Marketing
  • Who Is an Influencer?
  • Personalization at Scale
  • Question-Answer Session
  • Why Is Measurement Essential ?
  • Facebook Performance
  • Video Benchmark
  • Key Performance Indicators
  • Metrics or Key Performance Indicators
  • What are the Best Metrics to use as Key Performance Indicators
  • Critical to Quality
  • Communicating Insights: Paid Advertising and Social Media Dashboard
  • Communicating Insights: Simple Website and E-commerce Dashboard
  • Brand Lift
  • In-Market Testing Example: Video Campaign
  • Case Study: Vodafone Brand Lift on Youtube
  • Question-Answer Session
  • Managing Agency Relationships
  • Brand Strategy vs Brand Execution
  • Marketing Consultancies
  • What to Ask Your Agency
  • Tools to Manage Brands
  • Brand Monitoring Solutions
  • Case Study: Airlines
  • Brand Crisis Management
  • Question-Answer Session
  • Course Highlights
  • Question-Answer Session

What People Say

Nagmani Solanki

Digital Marketing

Edugators platform is the best place to learn live classes, and live projects by which you can understand easily and have excellent customer service.

Saurabh Arya

Full Stack Developer

It was a very good experience. Edugators and the instructor worked with us through the whole process to ensure we received the best training solution for our needs.

Praveen Madhukar

Web Design

I would definitely recommend taking courses from Edugators. The instructors are very knowledgeable, receptive to questions and willing to go out of the way to help you.

Shyam Kumar

Graphic Designer

The instructor's training style was smooth and easy. Individual attention was paid to students and the details provided were very helpful.

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