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Course Description

(PPC) is one of the most powerful, transparent and cost efficient methods of digital advertising available. The extensive use of search engines from users across the globe has grabbed the attention of every business to grow and reach to global market effortlessly. The vast worldwide spectators needs skilled marketing experts to draw them to products and services through PPC marketing. Pay-per-click (PPC) is a type of internet marketing in which marketers/companies pay whenever their ads are clicked, it's a way to generate traffic to your website. It also focuses on optimizing ad spends and maximizing click-through rates (CTR) and conversion. Edugators course is designed to ensure to teach you the skills needed to successfully manage your own campaigns and managed properly by employees or pay per click management companies. PPC is an In-demand opportunity to upgrade your marketing career.

Who should go for this training?

  • PPC specialists are marketing managers

  • Digital Marketing executives

  • Marketing and sales professionals

  • Communication graduates

  • Entrepreneurs

  • Business owners


  • Computer or laptop or Smartphone with Highspeed Internet Connection

  • There are no specific eligibility criteria for joining this course. However, basic Digital Marketing knowledge is beneficial.

Course Syllabus

  • PPC for Various Business Types
  • Defining the Channels for PPC
  • Define CPM CPC and CPA
  • Defining Paid Search Advertising
  • Search Volume
  • Reach of PPC
  • Auction-based System
  • Targeting Capabilities
  • PPC For E-Commerce
  • PPC For Lead Generation
  • PPC For Local Companies
  • PPC Ads For B2B
  • PPC Ads for Informational Queries
  • PPC Ads for Branding
  • PPC Cycle
  • The Search Process
  • How an Advertiser Fits into the Search Process
  • Understanding The Buying Funnel
  • arget Users throughout the Funnel
  • Channels to Leverage throughout the Buying Funnel
  • How Keywords Change During the Buying Funnel
  • Types of Keywords
  • Identify the Primary Searcher
  • Difference Between Semantic and Syntactic Match Types
  • Using Syntactic Match Types Phrase Match
  • Using Semantic Match Types
  • Question-Answer Session
  • Search Terms used to Trigger your Keywords
  • Negative Keyword Match Types Function
  • How to Use Negative Keywords Throughout your Account
  • N-Gram Analysis
  • Introduction to Keyword Research
  • Examine the Website for Keywords and Keyword Ideas
  • Utilize the Analytics for Keyword Ideas
  • Utilize Google Keyword Planner Tool to Gain Keyword Ideas
  • Understand Ad Components
  • Where to Send Traffic
  • Features and Benefits
  • Create a Call-to-Action
  • Craft Ads That Match the Buying Cycle
  • Dynamically Customize Ads
  • Prequalify a B2B Audience
  • Ensure Your Ads Are Complete
  • Types of Ad Testing
  • Single and Multi Ad Group Testing
  • Testing Metrics and Data
  • Question-Answer Session
  • Meaning of Ad Extensions
  • Utilize Informational Extensions
  • List Additional Options to Interact with Your Business
  • Create Special Promotions and Prices for Ads
  • Use Additional Options
  • Choosing the Appropriate Campaign Type
  • Selecting the Right Networks for Your Ads
  • Setting and Controlling Your Budgets
  • Exploring Other Settings
  • Introduction to Location and Language Targeting
  • Choosing the Locations for Your Ads
  • Using Advanced Location
  • Selecting the Appropriate
  • The Remarketing Process
  • Customer Match with CRM Data
  • Expand Audiences with Similar Lists
  • Target Users with In-Market and Affinity Audiences
  • Demographic Targeting Options
  • Segment your data
  • Creating a Remarketing List
  • Creating Customer Match
  • Question-Answer Session
  • Comparing Targeting and Observation
  • Using Audience Bid Modifiers
  • Analyzing Customer Data Using Audience Insights
  • Understanding the Targeting Options
  • Listing the Display Ad Formats
  • Choosing the Targeting Method Based on the Funnel
  • Contextual Targeting
  • Placement Targeting
  • Layered Targeting
  • Blocking Inappropriate Content
  • Create Effective Responsive Ads
  • Upload Image Ads
  • When to Use Image and Responsive Ads
  • Question-Answer Session
  • Setting Goals
  • Measuring Goals
  • Attribution Methods
  • Choose a Bid Method
  • Automate Manual Bidding
  • Apply Bid Modifiers
  • Customize the Interface
  • Create Reports and Dashboards
  • Click Fraud
  • Drafts and Experiments
  • Introduction to Ad group organization
  • Create Tightly Themed Ad Groups
  • Bulk Ad Group Creation
  • Introduction to Campaign Organization
  • When to Create Seperate Campaigns
  • Organize Campaigns Based on the Goals
  • Process of Account Organization
  • Question-Answer Session
  • Working with Google Ads Manager
  • Managing Multiple Users Account Access
  • Making Bulk Changes with the Google Ads Editor
  • Introduction to Quality Score
  • How Ad Rank Functions
  • The Quality Score Factors
  • Difference between Visible vs Auction Quality Scores
  • Assess Quality Score Data
  • Improving Your Quality Score
  • Using Impression Share
  • Question-Answer Session
  • Downloading Quality Score Data
  • Creating Pivot Tables
  • What is PPC Strategy
  • Plan and conduct a strategic Interview
  • Create a Maketing Plan
  • Create a checklist to ensure Completion
  • Implementing Account Tracking
  • Planning Account Creation
  • Create the Account
  • Operate an Active Campaign to Keep It on Target
  • Refine the Campaigns Targets
  • Manage a Long-Term PPC Account
  • Create a Shopping Campaign
  • Create a Video Campaign
  • Question-Answer Session
  • Automating Your Google Ads Account
  • Other Tools Required for Automation
  • Question-Answer Session

What People Say

Nagmani Solanki

Digital Marketing

Edugators platform is the best place to learn live classes, and live projects by which you can understand easily and have excellent customer service.

Saurabh Arya

Full Stack Developer

It was a very good experience. Edugators and the instructor worked with us through the whole process to ensure we received the best training solution for our needs.

Praveen Madhukar

Web Design

I would definitely recommend taking courses from Edugators. The instructors are very knowledgeable, receptive to questions and willing to go out of the way to help you.

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