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Course Description

SEO is the most in-demand marketing in digital platform, as it has influenced many businesses with an optimal growth online. Learn the secret to gain popularity to your website and to effectively promote it on search engine by using in-depth knowledge of SEO including keyword research and placement, on- page and off-page optimization, URL building, link building, advanced SEO analytics, and more.

Who should go for this training?

Edugators Advanced Search Engine Optimization (SEO) Certification Course is Designed For Freshers, Marketing Managers, Digital Marketing Professionals, Content Writers, Marketing and Sales Professionals, Management, Engineering, Business, and Communications graduates, Entrepreneurs and business owners.


  • Computer or laptop or Smartphone with Highspeed Internet Connection

  • There are no specific eligibility criteria for joining this course. Familiar with Internet will be beneficial.

Course Syllabus

  • What are Search Engines?
  • Different types of Search Engines and their Meaning
  • How does Search Engines Work?
  • What are Crawlers, Robots and Spiders?
  • How to choose a best Search Engine?
  • What is a Query or Keyword Research?
  • Importance of choosing right Keywords
  • Different types of Keywords
  • Steps and procedures to find a right Keyword for a Website
  • Keyword Analysis
  • Keyword research using Google Keyword Planner
  • Introduction to SEO
  • Importance of SEO in Digital Marketing
  • Things to consider before you start SEO for a company
  • Different forms of SEO
  • On Page Optimization and Off Page Optimization
  • White, Black Hat and Grey Hat SEO
  • Question-Answer Session
  • Introduction to On page optimization
  • Title, Description and Keywords tags
  • H1 to H6 Tags and their importance
  • Important places where keywords have to be inserted
  • Internal links and External links
  • Page naming / URL Structure / Permalink
  • Anchor Text
  • Alt tags and Image naming
  • Content Optimization and their importance
  • Robots.txt
  • URL Canonicalization
  • Different types of Sitemaps and their importance
  • Keyword Proximity, Authority, Prominence and density
  • Google analytics and Webmaster integration
  • Duplicate Content / URLs
  • W3c Validation
  • Broken link analysis
  • Bread Crumb
  • Creating effective Landing Pages
  • Question-Answer Session
  • Introduction to Off page optimization
  • Creating social media pages and linking to website
  • Website to submission to search engines
  • Submission guide lines and their steps
  • Directory submission
  • Social book marking
  • Photo Sharing
  • Video Sharing
  • Document Sharing
  • Business listing submission
  • Content Marketing and its importance
  • Article submission
  • Press release submission
  • Forum posting
  • Guest posting
  • Classified Submission
  • Question and answers
  • Infographics sharing
  • Web 2.0 submission
  • What are backlinks / Link building?
  • Importance of backlinks / Link building
  • Marketing Strategies to build quality backlinks
  • Competitors backlink research and submission
  • Submission to do follow websites
  • Question-Answer Session
  • Creating webmaster account
  • Verifying webmaster account
  • Brief explanation on webmaster
  • Search Appearance
  • Google Index
  • Google Crawling
  • Measure and Analyze the Bounce Rate
  • Search Traffic
  • Understanding queries and Average keyword position
  • Page Insights
  • Critical Reports to Improve Your SEO
  • Algorithm & Google Panda
  • What are Search Engine Algorithms?
  • How do Algorithms Works?
  • Search Engine Penalties and Recoveries
  • Google Panda Algorithm
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda?
  • Recover your site from Panda, Penguin and EMD
  • Question-Answer Session
  • Mobile SEO Introduction
  • Importance of Mobile SEO
  • How to Implement a Mobile Website That Ranks in Google?
  • How to Mobile Optimize Your Site?
  • How to Optimize Your Mobile Site for UX Signals?
  • Advanced Mobile SEO Tips and Best Practices
  • Mobile AMP
  • Structuring URL’s for Mobile SEO
  • Using Schema.org & Structured Data
  • Mobile Landing Page
  • Mobile Page Speed Optimization
  • Question-Answer Session
  • Keyword Research for Ecommerce Sites
  • How to Find Keywords for Ecommerce Product and Product Pages?
  • Keyword Targeting and Page Optimization
  • Site Architecture
  • Link Building for Ecommerce Sites
  • Content marketing for Ecommerce Sites
  • Technical Site Audit for E-commerce SEO
  • Question-Answer Session
  • Introduction to National SEO
  • National SEO Facts
  • Keyword Research for National SEO
  • Key Steps
  • How to write content for National SEO?
  • Structuring URL’s and Meta Tags
  • Introduction to Blog
  • Choosing the right domain
  • Creating Blogging Account
  • How to setup wordpress and hosting?
  • How to install wordpress?
  • How to select wordpress themes?
  • How to select wordpress plugins?
  • How to choose best blog titles?
  • How to write blogs and important tips?
  • Tracking and Reporting
  • Question-Answer Session
  • Introduction to Content writing
  • Fundamentals of a sentence formation
  • What is Research?
  • Different forms of Content
  • SEO content writing
  • Blogs for ranking
  • Web & Ad Copywriting
  • Web Content Writing
  • Social Media Content & Keywords
  • Content as a Strategy
  • Advanced level of Keyword Research
  • Black Hat SEO
  • Link building Advanced Techniques
  • Things not to do in SEO
  • SEO Site Audit
  • SEO Competitor Analysis
  • SEO Marketing Planning
  • SEO Proposal Preparation
  • Question-Answer Session

What People Say

Nagmani Solanki

Digital Marketing

Edugators platform is the best place to learn live classes, and live projects by which you can understand easily and have excellent customer service.

Saurabh Arya

Full Stack Developer

It was a very good experience. Edugators and the instructor worked with us through the whole process to ensure we received the best training solution for our needs.

Praveen Madhukar

Web Design

I would definitely recommend taking courses from Edugators. The instructors are very knowledgeable, receptive to questions and willing to go out of the way to help you.

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