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Google Analytics Overview

Google Analytics Course Description

Google Analytics is one of the primary tools for analyzing web traffic data. Whether you maintain or own a small blog, or run a leading global commercial website, knowing how this tool works can be a source of great possibilities.
Google Analytics grants you access to an plenty of data. You can see where your visitants are coming from, what content is in demand and either your website is working well for you.
This Google Analytics Training will be of great advantage to anyone running a website and desire to understand the dynamics of Internet Marketing. This course will be helpful to professionals in business and marketing. Understanding website traffic statistics is essential in every business today and learning Google Analytics tool will make you a more competing employee or entrepreneur.

Who should go for this training?

This course is recommended for business stake holders with digital presence or planning for a digital presence, marketing professionals (digital & offline marketers), digital product managers, sales executives, strategy makers and enthusiasts who want to develop their career around web analytics.


  • Computer or laptop or Smartphone with Highspeed Internet Connection

  • There are no prerequisites for taking up this Course. However, basic understanding of Internet technology and websites is helpful.

Google Analytics Course Syllabus

  • Web Analytics Overview
  • Web Analytics History
  • Analytics Products & Categories
  • Website Categorization
  • Analysis techniques
  • Segmentation
  • Introduction to Google Analytics
  • Dimensions & Metrics
  • Setting up Google Analytics
  • Understanding Account
  • Properties & Views
  • Users & Permissions in Google Analytics
  • Traffic, Channels
  • Sources & Mediums
  • Digital Marketing
  • Cost Models
  • Types of Channels
  • Integration of Google Analytics
  • Integration of Webmaster Tools
  • Audience Reports
  • Acquisition Reports
  • Search Options
  • Regular Expressions
  • Question-Answer Session
  • Events
  • Behavior Reports
  • Site Content
  • Site Search
  • Experiments
  • Conversions & Goals
  • how to analyse your ecommerce sales
  • Ecommerce Analytics
  • Multichannel Funnels
  • segment, geography, demographics
  • Question-Answer Session
  • Facebook KPIs
  • Facebook console & parameters
  • Measurement of camapign effectiveness
  • Segmentation study of the campaign performance
  • Question-Answer Session
  • Introduction to Mobile Apps Analytics
  • Tracking
  • measuring & Analysing important KPIs
  • Question-Answer Session
  • Introduction to Google Tag Manager
  • Tracking various analytics
  • Marketing metrics using the Google Tag Manager
  • The important rules to follow
  • Designing website tags and coming up with firing rules
  • Improving the performance of Google Analytics
  • Containers and structure accounts
  • Setting up containers
  • Previewing containers and learning about the various container versions
  • Question-Answer Session

What People Say

Nagmani Solanki

Digital Marketing

Edugators platform is the best place to learn live classes, and live projects by which you can understand easily and have excellent customer service.

Saurabh Arya

Full Stack Developer

It was a very good experience. Edugators and the instructor worked with us through the whole process to ensure we received the best training solution for our needs.

Praveen Madhukar

Web Design

I would definitely recommend taking courses from Edugators. The instructors are very knowledgeable, receptive to questions and willing to go out of the way to help you.

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