Sales and Marketing Metrics Every Analyst Sees
This topic becomes much easier when we connect the concept to a real business problem instead of memorizing definitions.
Chapter Overview
Sales and marketing teams depend on metrics that show reach, cost, conversion, and revenue impact. Analysts in these teams often prepare weekly and monthly performance reviews.
Important Metrics
Common examples include leads, conversion rate, customer acquisition cost, return on ad spend, average order value, and revenue growth.
Business Meaning
Metrics become more useful when compared over time or against a target. A CAC of ₹800 may be good or bad depending on product margin and customer lifetime value.
Student Practice
Try creating a small funnel table: impressions, clicks, signups, purchases. Then calculate CTR, signup rate, and purchase conversion.
Key Takeaways
- Understand conversion rate, CAC, ROAS, revenue, and retention.
- This chapter belongs to KPIs, Metrics & Business Analytics and is written in a simple student-friendly style.
- Practice with business KPI examples to build confidence faster.
